Designing a startup from scratch
We paired up with Dom Leca, ex Product manager at Google and co-founder of Sparrow, to help him design and build Stuart, a modern on-demand b2b delivery service. We designed the whole company from scratch, from iOS and Android apps to web interface and branding.
Stuart’s branding takes inspiration from what it means to be a delivery company. The logo represents both a delivery box, the outline corresponds to S as in Stuart, and also resembles the path taken when delivering a shipment.
The iconography builds on the ethos of a delivery path first seen in the Stuart logo. The icons aren’t fully connected to emphasize the path from A to B and are color-matched to communicate the status of a shipment. In total we designed over 30 beautiful customs icons for Stuart.