Refreshing a community

Designer News is one of the biggest online community for designers. It was created in 2012 but wasn’t able to sustain itself financially and was losing users. We came in as a strategy and design partner and helped turn the trend around. Today, Designer News is a financially independent and flourishing community.


  • Year 2015
  • 4 weeks sprint
  • Product redesign
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Before & After

We identified the features that made Designer News popular and iterated from there to improve core functionality and the user experience. By involving the community early in the design process, we were able to collect valuable insights and improve the community experience based on user feedback.

Quick iterations

Designing for a design community is hard. We solved this by creating a lot of different concepts exploring many different directions, and narrowed down to the right one by collaborating with all stakeholders from the very beginning.

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