In early 2017 Divide asked us to design the branding for their new startup, as well as a landing page to collect user signups. Divide is a Swedish fintech startup backed by the Wallenberg sphere. It lets people divide peer-to-peer payments, increasing the potential customer reach while boosting conversion significantly.
We designed an abstract logo composed of shapes drawn from the letter “D”. We organised the shapes in a way that forms an hourglass, which directly relates to the time aspect of dividing payments. Unlike the usual suspect fintech brand that is borderline too serious with the typical blue or green colour scheme, Divide brings lively colors and illustrations that stands out.
We designed a beautifully responsive landing page to kick start the pre-release marketing and collect user signups. By not revealing too much about the product features we managed to create a hype around the upcoming launch.