In late 2015 we were asked to design the next version of Downtown, which evolved into a friendly iOS app called Hiro. Powered by conversational AI, Hiro merges e-commerce and recommendations in a familiar chat interface.
We merged e-commerce and product recommendations with Hiro’s smart chat interface to create a new type of shopping experience. By guiding customers to the right product at the right time and building checkout into the chat, we simplified online purchases and improved conversion rates.
A simple double tap lets users bookmark any part of the conversation with Hiro. Bookmarked messages can be brought back to the user’s attention whenever they need them, based on time or place.
Swipe left for reminders, swipe right for settings. No distracting drop-downs or buttons, we kept it simple to let the conversation and shopping experience with Hiro take center stage.
We wanted to give Hiro a human touch, so we designed the logo to resemble a human face. We gave the logo an ability to express emotions by adding simple motion design. Depending on the topic of the conversation, the logo interacts with you and creates a special bond between the user and Hiro.